Image research Branding Poland for Słupsk

Under contract for the Municipality in Słupsk landbrand – PART drew up a Report  of Słupsk Brand Opening. The document was created on the basis of the image research carried out by the research agency Synovate, according to the methodology of PART- Synovate City Brand Track.

The research, carried out by the global research agency Synovate, has been realized in three representative groups for country, Pomorskie Region and Słupsk area. Results of this research will help in preparing a professional Słupsk Brand Strategy, that will be created next r by the landbrand-PART consortium.

The analytic document “Report of Słupsk Brand Opening’ was created on the basis of  the image research. In the document there are proposed aspects of image crucial for the city branding:

• The position of a city against competitive cities
• The competitiveness of a city in regard to the quality of life, education,     economy and tourism
• An analysis of attractions and facts most associated with a city
• The level of citizen’s and tourist’s satisfaction from the city’s offer