Branding Poland

It is the first comprehensive programme of creating local brands in Poland. Works on Branding Poland are based on expertise and competence grounds that are provided by marketing research. We are a serious partner for local governments, and thus we don’t encourage them to mount expensive and raucous marketing  campaigns. We propose a responsible approach to create a brand that gives long-lasting advantage over competitors on the map of cities and regions in the country and Europe.

As a part of the Branding Poland project landbrand collaborated on the Warmia and Mazury Brand’s Opening Report, that was created in co-operation with the global research agency Synovate. In the report comprehensive knowledge on the following topics was provided:

The image of Warmia and Mazury Brand among Poles, inhabitants of the region, and tourists

• The strong sides and weak sides of the Region’s brand
• The territorial diversity of Warmia and Mazury brand’s image
• A profile of current and target tourists
• The most important for Brand building tourist attractions in the region