Polski|English

17.03.2014
Training on Cities and regions promotion?place brand building

landbrand coaches Hubert Gonera and Gregory Niklas prepared a training on branding and brand management of a place. The recipients of the training are employees of the Department of Promotion and Tourism at Marshal's Office in LublinVoievodeship. Training topics included, among others, Identity and brand image of a place, Model of a place brand, Stages of place brand development, Management of the recipient?sexperience, Creating value in place marketing and brand development of tourism products. As part of the presentation a number of case studies of territorial brands that have managed to create an effective partnership and achieve success in the market were presented. Among many place brands in the world landbrand consultants presented such brands as: Amsterdam, Tuscany, Melbourne, Poznan and Glasgow.

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