Two strategies for Słupsk: tourism and brand building

Consortium landbrand sc and PART S.A. signed an agreement regarding the Tourism Developement Strategy and  Brand Strategy for the City of Słupsk. The mayor of Słupsk Maciej Kobyliński signed the agreement on behalf of Słupsk City Council.

Work on the strategy is starting at the beginning of July 2008. The Tourism Developement Strategy will be prepared first. It will consist of analytic-diagnostic section as well as strategic-product section. The Brand Strategy, which  will be carried out later, will be realized according to the methodology of the programme Branding Poland. Work will contribute to create the brand of the city as an attractive place for tourists and investors. Both documents are going to be ready in autumn this year.